David Espina RinconSenior Product Manager, Vienna

Product direction & strategy

CPO-level product leadership for AI, data and growth. Ten years turning ambiguity into roadmaps that move retention, conversion and revenue.

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Plate I
Study in retention
+18% after AI targeting

Every product starts rocked to black: a hundred opinions, a dozen possible roadmaps, no visible form. Direction is the burnisher. I decide what to scrape away, what to bring into the light and in what order, until the team, the board and the customer can all see the same shape.

The practice

Five disciplines, one direction. Each is a plate I work from black toward light with a leadership team.

  1. Plate I
    Study in direction
    Burnished proof

    Product direction & strategy

    Vision, positioning and the roadmap that follows from them. CPO-level scope: portfolio bets, sequencing and the trade-offs a leadership team has to own.

    • Product vision & strategy
    • Roadmaps prioritised by business value
    • Fractional CPO engagements
  2. Plate II
    Study in growth
    Burnished proof

    Growth

    Acquisition, conversion, retention and monetisation treated as one system, not four teams with four dashboards.

    • Funnel & friction analysis
    • Lifecycle, re-engagement & win-back
    • Subscription & monetisation strategy
  3. Plate III
    Study in segments
    Burnished proof

    AI & data products

    CDP, CRM and AI personalisation shipped in regulated environments, from discovery and modelling to launch and optimisation.

    • Churn prediction & next-best-action
    • Predictive segmentation
    • CDP & CRM strategy
  4. Plate IV
    Study in evidence
    Burnished proof

    Experimentation & analytics

    Decisions taken on evidence. KPIs a board can read (LTV, CAC, churn, retention) and experiments that settle arguments.

    • A/B testing programmes
    • KPI & metric design
    • Product analytics
  5. Plate V
    Study in alignment
    Burnished proof

    Alignment & delivery

    C-level, data, engineering, CRM and compliance pulling in one direction, then shipping it with Agile teams.

    • Stakeholder & C-level alignment
    • Discovery & user research
    • Certified Product Owner & Scrum Master

What the light revealed

Outcomes from the products I have led, as reported in my CV.

ResultMeasureHowWhere
+18%RetentionAI-assisted targeting & personalisationApipana
+12%ConversionAI-assisted targeting & personalisationApipana
−30%Campaign time-to-marketAligning C-level, data, engineering, CRM & complianceApipana
+25%Feature usageData-driven enhancementsArsys Internet
+20%Product adoptionOnboarding & UX improvementsArsys Internet
−10%ChurnLifecycle & retention initiativesArsys Internet
+15%ConversionIterative product improvementsSystenergy
−20%Delivery delaysPlanning & coordinationVeflat

Private by design

A private social app: your people, your moments, one private place. Circles you control, shared moments, events and voice chats, away from the noise of public feeds.

iOS & Android · 21 languages

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The record

Senior Product Manager with more than ten years leading digital products across AI, data, SaaS, cloud and iGaming: personalisation, predictive segmentation, automation and customer engagement, with cross-functional teams aligned on measurable impact.

  1. Sep 2025 — Present

    Senior Product Manager

    Apipana iGaming · Data platforms

  2. Mar 2025 — Sep 2025

    Product Manager

    DajoSoft SaaS · AI solutions

  3. Oct 2021 — Mar 2024

    Product Owner

    Arsys Internet Cloud · Hosting

  4. Aug 2017 — Feb 2020

    Product Owner

    Systenergy Software solutions

  5. Jul 2014 — Aug 2017

    Junior Product Owner

    Veflat Software solutions

Education

Master’s in Cloud Computing · IMMUNE Technology Institute, Madrid · 2024

Bachelor’s in Computer Science · Universidad Alonso de Ojeda · 2011

Certifications

AWS Certified Cloud Practitioner

Scrum Product Owner · Scrum Master

Let’s set the
direction

Open to product leadership roles and to Fractional CPO and strategy engagements.

Based in Vienna. Working with teams in Austria, Spain and Switzerland: on site in Vienna, remote or hybrid elsewhere.

davidespina188@gmail.com LinkedIn